Sit It Out is a social media campaign that supports and encourages injured high school athletes to not go back in the game after they have been injured. As the Community Manager of this group project, I was able to build the appropriate audience for the social media pages by use of voice and interaction. In order to help promote the idea of athletes sitting it out, we decided to promote the signing of a petition enforcing student athletes sit it out for some duration after a hit.
As recorded on December 5, 2013
